Northwest Folklife Festival 2025 "ikigai"

We're excited to announce this year's 2025 Cultural Focus, IKIGAI! Pronounced: Ee-kee-guy

The concept of Ikigai marks the next phase in our cultural focus exploration that began by looking inward at our personal growth.

Over the past three years, these themes-- Metamorphosis, Lagom, and Meraki, which explore change, balance, and passion--helped us understand our role in a fast-changing world, often overwhelmed with distractions and demands.

Derived from the Japanese words "Iki" (life) and "Gai" (worth living), Ikigai invites us to embrace an intuitive journey, one that encourages us to navigate life’s complexities and, eventually, challenging us to find and embrace our true purpose, considering both intimate and social dimensions of life. It's about showing up authentically, trusting the process, and allowing your purpose to come into view, often when you least expect it.What is your Ikigai?

Poster art by King Khazm and Toka Valu

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